Instagram Threads aims to rival Twitter by focusing on robust public discourse and open systems.
Threads adopts a decentralized approach with the activity pub protocol for interoperability with other social networks.
Deep dives
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Introduction of Threads by Instagram Head Adam Mosseri
Instagram launches a new app called Threads, introducing a decentralized platform for public conversations. Unlike traditional social networks, Threads focuses on robust public discourse and allows users to follow content from other servers, emphasizing open systems and user empowerment.
Decentralization on Threads and User Portability
Threads adopts a decentralized approach with the activity pub protocol, enabling interoperability with other social networks like Mastodon. Users can transfer their audiences across platforms, empowering creators and offering increased control over their audience engagement.
Monetization Strategy and Content Moderation on Threads
While the monetization strategy for Threads leans towards advertising, the current focus is on creating a user-centric experience rather than revenue generation. Content moderation aligns with Instagram's guidelines, and moderation challenges around decentralization are addressed by adaptable policies.
Instagram is no stranger to taking product ideas from other companies and turning them into their own successes. Just ask Snapchat about Instagram Stories or TikTok about Instagram Reels. This time, the company is coming for Twitter with Instagram Threads.
Today, the head of Instagram, Adam Mosseri, on why the company now wants to take on Twitter.
Today’s guest:
Adam Mosseri is the head of Instagram.
Additional reading:
Meta announced a new app called Threads intended to rival Twitter.
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