Why did McDonald's need a packaging redesign, what was being solved, or how long ago did this project kick-off? we get into the details with Matt Sia, Creative Director at Pearlfisher. We discuss Matt's sketching, the pitch meeting, how the designers are presented, and really what it feels like to overhaul one of the biggest brands on earth. The good and the bad. In this episode you get to here it straight from the Creative Director behind the McDonald's packaging redesign, so tune in and grab yourself a filet-o-fish sandwich. Connect with Matt's team at Pearlfisher: https://www.pearlfisher.com Follow them on LinkedIn: https://www.linkedin.com/company/pearlfisher/ Support our sponsors: Luxury packaging manufacturer IDP Direct: https://IDPdirect.com Download packaging die cut templates in seconds: diecuttemplates.com/UNBOXD Connect with Evelio: https://bit.ly/EvelioMattos