
LessWrong (Curated & Popular) "Dancing in a World of Horseradish" by lsusr
Dec 22, 2025
Explore the fascinating divide between luxury and mass-market products, specifically in airline travel. Discover how Etihad's ultra-premium experience, The Residence, struggles due to its price compared to private jets. Delve into the concept of faux luxury using wasabi as a metaphor for products that don’t live up to their hype. The discussion also touches on the decline of live music and its impact on dating, highlighting how modern conveniences have transformed traditional social interactions.
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Etihad's Residence As An Example
- Etihad created The Residence, a premium cabin above first class, but it remains unpopular.
- A Residence ticket nearly matches a private charter's cost, making the product economically unattractive.
Luxury As A Price Breakpoint
- Luxury often means a price breakpoint where the product becomes fundamentally different.
- A small fraction of consumers use products above that breakpoint, creating genuine luxury.
Avoid Near-Breakpoint Purchases
- Avoid buying luxury products that sit near the price breakpoint when a qualitatively different substitute exists.
- If you're wealthy, rent a low-end private jet; if not, stick to first class at most.




