In this episode of The CTO Show, Mehmet welcomes Keith Cassar, CTO at Game Lounge, who shares his journey from SQL developer to tech leader, and what it takes to evolve from a data specialist into a cross-functional CTO.

Together, they explore how to make data genuinely useful, what AI can and can’t solve, and how to scale high-performing tech teams without overengineering.

📌 Key Takeaways

• The shift from developer to data leader to CTO — and what changes at each level

• Why availability, accuracy, and speed of data are key to data usability

• How to turn raw data into decision-ready insights

• Embracing AI for empowerment, not replacement

• Building cross-functional, agile teams without overhiring

• How to lead during crisis: the importance of being “first to know”

• Leadership advice for aspiring CTOs — from imposter syndrome to team design

⸻

📚 What You’ll Learn

• How to structure data systems that support business decisions

• Practical use cases of AI in affiliate marketing and tech operations

• How to scale infrastructure with limited resources

• The CTO’s evolving role in hybrid and remote work culture

• Personalization as the next AI frontier

👤 About Keith Cassar

Keith Cassar is the CTO of Game Lounge, an affiliate marketing company operating globally. With a strong background in data engineering, Keith previously held roles as Chief Data Officer and Head of Data. He began his career as a developer, later joining King (makers of Candy Crush) during its early growth. Now based in Malta, he focuses on bridging the gap between tech and business, using data and leadership to build resilient organizations.

https://www.linkedin.com/in/keithcassar/

https://www.gamelounge.com/

Episode Highlights

00:00 – Introduction and Keith’s background

03:00 – Transitioning from data to CTO

07:00 – What “making data usable” really means

11:00 – Raw data to insight: The transformation journey

14:00 – Real-world AI applications and limitations

18:00 – Scaling infrastructure with limited resources

21:00 – AI in development teams: Productivity vs. replacement

25:00 – Frameworks for high-performing tech teams

28:00 – Remote culture and trust in hybrid environments

33:00 – Crisis leadership and data observability

37:00 – Trends in personalization and AI

39:00 – Advice for aspiring CTOs and tech leaders

42:00 – Final thoughts + where to find Keith

AAH #516 - Designed for Domination: How Ford Developed the New F-150