Radiolab

Mixtape: Help?

Nov 19, 2021
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INSIGHT

Cassette Hypnosis Exploits The Unconscious

  • Lloyd Glouber used binaural storytelling on cassette to bypass conscious filtering and deliver suggestions to listeners.
  • The tapes paired different words in each ear so the unconscious assembled positive commands from the gaps.
INSIGHT

Cassettes Created A New Intimate Medium

  • The cassette tape created a new, intimate medium that fueled self-help, instruction, and niche learning.
  • Its portability and personalized audio transformed how people practiced habits and absorbed guidance.
ANECDOTE

Dinka 'Ping' Singers As Living Archives

  • Jacques Meju described Dinka 'ping' singers who memorized two-hour life-songs that recorded family history.
  • These human recorders preserved community memory orally before widespread literacy and technology.
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