

EP 54: Breaking Down the 2025 Nonprofit Peer Report: Strategy, Systems, and Storytelling with Javan Van Gronigen
In this episode of The Responsive Lab, co-hosts Carly Berna and Scott Holthaus sit down with Javan Van Gronigen, founder and creative director of Fifty & Fifty and Donately, to unpack the insights behind the 2025 Nonprofit Peer Report.
Javan shares surveying over 160 nonprofit leaders identified the top challenges nonprofit teams are facing today: misalignment, siloed data, brand confusion, and the inability to confidently execute digital strategies.
From the power of donor-centric messaging to the rise of personalized, AI-powered donor journeys, this conversation dives deep into the core disconnects that hinder generosity, and how organizations can close the gap.
👉 Download the full 2025 Nonprofit Peer Report here.
📥 Connect with Javan: Donately | Fifty & Fifty | LinkedIn
🎧 Explore Javan’s podcast: Good with Pixels
👉 Check out the blog “Do Nonprofits Need an AI Policy?”
Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist