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How the Open Social Web Will Change Everything, with Bluesky’s Jay Graber
Oct 1, 2024
Jay Graber, founder and CEO of Bluesky, dives into the exciting journey of transforming social media from a Twitter offshoot to a game-changing independent platform. She discusses the urgent need for decentralization in today's social media landscape, emphasizing user empowerment and innovation. Graber tackles the intricacies of digital identity and the push for standardized decentralized IDs. The podcast also explores custom feeds, bridging social protocols, and reclaiming user control, all aimed at fostering a more open and integrated online experience.
58:55
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Quick takeaways
- Bluesky's evolution from a Twitter initiative to an independent company emphasizes the importance of decentralization in enhancing user experience and innovation.
- Decentralized Identifiers (DIDs) are essential for creating standardized online identities, allowing users to maintain their social connections across platforms.
Deep dives
Origins and Evolution of Blue Sky
Blue Sky began as an initiative within Twitter in 2019, aimed at creating a decentralized protocol for social networks. Initially, the project faced delays due to the COVID-19 pandemic, and leadership decisions were slow within Twitter's structure. By mid-2021, the need for independence became clear, prompting the transition to a separate company following Elon Musk's acquisition of Twitter. This shift allowed Blue Sky to adopt the App Protocol and focus on its mission to enhance social media's connectivity and resilience.
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