How the Open Social Web Will Change Everything, with Bluesky’s Jay Graber
Oct 1, 2024
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Jay Graber, founder and CEO of Bluesky, dives into the exciting journey of transforming social media from a Twitter offshoot to a game-changing independent platform. She discusses the urgent need for decentralization in today's social media landscape, emphasizing user empowerment and innovation. Graber tackles the intricacies of digital identity and the push for standardized decentralized IDs. The podcast also explores custom feeds, bridging social protocols, and reclaiming user control, all aimed at fostering a more open and integrated online experience.
Bluesky's evolution from a Twitter initiative to an independent company emphasizes the importance of decentralization in enhancing user experience and innovation.
Decentralized Identifiers (DIDs) are essential for creating standardized online identities, allowing users to maintain their social connections across platforms.
The shift towards an open-source ecosystem encourages diverse developer engagement and fosters personalized social media interactions for users.
Deep dives
Origins and Evolution of Blue Sky
Blue Sky began as an initiative within Twitter in 2019, aimed at creating a decentralized protocol for social networks. Initially, the project faced delays due to the COVID-19 pandemic, and leadership decisions were slow within Twitter's structure. By mid-2021, the need for independence became clear, prompting the transition to a separate company following Elon Musk's acquisition of Twitter. This shift allowed Blue Sky to adopt the App Protocol and focus on its mission to enhance social media's connectivity and resilience.
Decentralization as a Requisite for Innovation
The discussion highlights how decentralization fosters both resilience and innovation within social media. Blue Sky aims to empower users to customize their experiences rather than relying solely on a central authority’s decisions, which historically stifled innovation. For instance, users can select their feeds and algorithms, ensuring their social media experience aligns with personal preferences. This model contrasts sharply with centralized systems, where updates and changes depend on a singular organization's timeline and interests.
Bridging Protocols and Identity Systems
A significant theme in the conversation is the need for standardized identity systems that transcend individual platforms. The adoption of Decentralized Identifiers (DIDs) is crucial, allowing users to maintain their social graphs irrespective of which platform they choose. This concept mirrors the portability seen in email systems, where users can shift between providers while keeping their addresses intact. The vision is to enable seamless interaction across different social media applications, fostering a more interconnected digital identity landscape.
Encouraging Developer Ecosystem and User Agency
The focus on an open source environment is pivotal in promoting user agency and a vibrant developer ecosystem. Blue Sky encourages developers to build on its protocol, enhancing the platform’s functionality through custom feeds and user-driven projects. Remarkably, users are not limited to one source for innovation; instead, they can engage with multiple third-party applications to enhance their experience. This atmosphere not only inspires creativity but also allows users to cultivate personalized social media interactions.
The Future of Social Media: An Open Paradigm
Looking ahead, the conversation emphasizes a future where social media operates like a vast, user-directed web, rather than a series of isolated experiences. The goal is to give users the ability to manage and navigate their online identities effortlessly. Incorporating features such as custom feeds and diverse account linkages ensures that personal connections remain intact across evolving platforms. With the integration of various protocols and the emphasis on decentralization, Blue Sky not only envisions a renewed social media landscape but actively works towards realizing it.
There’s a reason journalist and Bluesky board member Mike Masnick calls the platform “the most interesting experiment going in social media.” Originally launched as a project within Twitter in 2019, Bluesky has since become an independent company intent on making social more like the web.
What does that mean, exactly, and why does it matter? Bluesky founder and CEO Jay Graber says social media is stagnating because “we're in this trap where users are locked in and developers are locked out.” It’s time to open things up again, she states, like in the innovative early days of the internet.
Highlights of this conversation:
• Bluesky’s origin story • The case for decentralization — and Bluesky • Developer activity and other “wacky experimentation” • Workings of identity online and DIDs (decentralized identifiers) • Bridging AT Protocol and ActivityPub • Bluesky’s exciting cultural moments