Content Strategy Insights
Matt Hayes: Enterprise-Scale Content Design at LinkedIn
Jan 23, 2024
Matt Hayes, a staff content designer at LinkedIn, discusses democratizing content guidance, efficient decision-making, and collaboration within the content design team. They also talk about the role of AI in content design, prioritizing questions and issues, reducing cognitive load, implementing efficient communication, executive guidance, and content design challenges.
28:07
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Democratizing content guidance and prioritizing efficient decision-making are key factors contributing to the success of LinkedIn's content design team.
- The emergence of generative AI raises questions about its impact on content design, but it can serve as a governance tool to ensure consistency while human writers provide uniqueness and consider human emotions.
Deep dives
Impactful Content Work at LinkedIn
The content design team at LinkedIn, despite being small in comparison to the organization's size and the number of products they support, focuses on making a significant contribution through strategic content. They achieve this by democratizing their content guidance, prioritizing efficient decision-making, and collaborating closely with their design system colleagues.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
