Breaking Barriers in Music: From Underdog to Top Music Exec & AAPI Mentor with Wendy Ong, Global Co-President of TaP Music

Even today, it is nearly unheard of for a woman to break into the still largely white male-dominated music industry and rise the ranks to run a label or artist management company. And the amount of Asian American and Pacific Islander (AAPI) women at the top is even smaller. Despite all odds, that’s exactly what Wendy Ong, Global Co-President / Chief Marketing Officer of artist and management company TaP Music did. 

Wendy knows the importance of sharing her story. She has decades of experience working for major labels, including BMG, Arista, Capitol, and Roc Nation, and has helped put artists like OutKast and Dua Lipa (along with many others) on the global stage. However, as a young Asian woman from Signgapore, new to America without any contacts or knowledge of American culture, Wendy had to hustle her way in and frequently encountered difficult challenges that left her in tears. Due to her experiences, Wendy strives to be a mentor for AAPI music executives that she never had. Finding her home at TaP music, Wendy now manages some of the top solo female artists in music today as she understands the unique challenges women in the music industry face.

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