Britons fell in love with domestic holidays during the pandemic and the lingering appeal has primed the holiday park sector for a fresh round of inward investment, according to Christie & Co director of UK holiday and residential parks Jamie Keith.

Keith says visitor numbers are still up on 2019 levels following the frenzy of the pandemic years, when both bookings and transactional activity went through the roof.

He believes corporate interest in the holiday park market has been muted over the past 12 months because of high interest rates, but expects to see purse strings loosened over the coming months from both UK and overseas investors.