Squawk on the Street
Cramer's Morning Take: Apple 9/16/24
Sep 16, 2024
Jim Cramer, a finance expert known for his engaging market insights, joins analyst Jeff Marks to dive into Apple’s potential future. They analyze the market's mixed sentiments on the iPhone 16 Pro and raise concerns over expected sales challenges. The duo also discusses the innovative integration of hearing aid features into AirPods, targeting 20 million Americans with hearing loss. Cramer warns against the trend of selling Apple stock during product launches, emphasizing it can be a mistake for investors.
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Quick takeaways
- Current demand for Apple's latest iPhone models is weaker than expected, largely due to uncertainties surrounding upcoming innovations like Apple intelligence.
- Investors should avoid premature selling of Apple shares based on early sales data, as it often leads to missed profit opportunities in the long run.
Deep dives
Apple's Demand Fluctuations
Current demand for Apple's latest models, particularly the iPhone 16 Pro and Pro Max, is reported to be weaker than anticipated according to analyst Mink Chico. The discussion emphasizes that this dip may not be surprising, especially since the expected launch of Apple intelligence, a key factor influencing consumer interest, has yet to occur. Potential buyers in Apple stores are left with uncertainty regarding product availability and features that are not fully rolled out, particularly a new hearing aid-friendly function that could transform their AirPods. Therefore, it's advised that consumers might be better off waiting until these innovations are officially launched before making a purchase decision.
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