In today's episode of The ReReadables, I'm joined by entrepreneur, consultant and friend, MJ Alexander-Scott, to talk about the book Elite Minds, by Stan Beecham.

Beecham is a performance coach to Olympic athletes and CEOs. His coaching advice comes from 20 years of experience working alongside those at the absolute peak of their chosen profession --and in this book Beecham distils those lessons for mere mortals like you and me.

In this episode you'll learn:

Why always striving to be better isn't the right approach (and what to do instead)
What it means to actually give your best
How to set ambitious goals
The power of belief, and how to adopt beliefs that serve you and shed beliefs that don't
Why giving 110% effort is a bad strategy

and much, much more.

MJ and I had a great discussion about this book -- I hope you get as much out of listening to it as I did recording it.

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This episode is sponsored by Net Income, a weekly newsletter diving deep into the stories and the numbers behind incredible companies that are all around us. From consulting, to SaaS, to porta-potties, to some of the biggest consumer brands in the world -- if you want the inside track and in-depth analysis from an experienced CFO, check out Net Income.

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The Fashion Journalist (Casey HALL, The Business of Fashion)