Season 8. Episode 6: Part 1 - The best and worst of technology: Scott Brinker, VP Platform Ecosystem at Hubspot / Editor at chiefmartec.com

In Part 1 of a 2-part series, Jeff talks with Scott Brinker about the proliferation of technology and how to navigate the every growing landscape.

Discussion points include:

• Managing your tech stack and aligning with your strategy
• The current role of ai in marketing and tools like Jasper.ai and GPT-3
• Integrating with your core CRM or MAP
• Martech and the cloud data warehouse layer
• The 90/10 business rule
• Gartner predicted the growth of marketing tech

Connect with Scott Brinker at https://chiefmartec.com/

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/

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