Grit Daily Startup Show Using Nearshoring As A Strategy - Patrick Ward Rootstrap
The Gritdaily Startup podcast hosted by Sebastian Rusk is the perfect resource for anyone looking to launch a successful business. In a recent episode, Sebastian was joined by Patrick Ward, VP of Marketing at the custom software development agency Rootstrap, to discuss the company's 11 year history and the concept of 'near-shoring'. During the podcast, Patrick shared his insights on putting a structured process in place and what business owners should be mindful of while scaling their businesses in this new era of technology. He also shared that while offshoring can bring great benefits, he has personally found diminishing returns, and urged caution when it comes to costs. With Sebastian's guidance and Patrick's valuable input, listeners can further their understanding of near-shoring, and gain the knowledge to better equip themselves and their businesses for success. Tune into The Gritdaily Startup to find out more.
Timestamps
0:00:08.504721 - The Success of Rootstrap: A Conversation with Vice President Patrick of Marketing.
0:03:51.589950 - The Benefits and Challenges of Near Shoring.
0:07:49.622920 - Maximizing Benefits While Limiting Technology Costs in the Post-Pandemic Era.
Best Quotes
"Imagine that, the good, the bad, and what we like to call the gritty."
"So our main claim to fame is we are the tech team behind master class. So in the last couple of years of the craziness of the pandemic, if you decide to learn a Gordon Ramsay recipe, that was using our technology."
"Just because you have an engineering team doesn't mean you have all the skills that you need. And if you don't have all the skills you need, that's where you might employ us to augment that team with a set of specific technical skills."
"What we saw out of the disruption of the pandemic was people, you know, took for granted the way that people could construct their startup. What you saw was you know, I can offshore my entire operations. I can take him to all different parts of the world. Maybe if I have manufacturing, I'm going to China. If I have technical needs, I'm going to India. And people have realized that while that was a legitimate strategy at that point in time, it makes you very vulnerable to any shocks to the system."
"And that's where this concept of near-shoring comes into play. And what is nearshoring? Nearshoring is basically getting the benefits of offshoring, but doing it within your time zone to countries that are more closely aligned with your culture and your values."
All Quotes
"Imagine that, the good, the bad, and what we like to call the gritty."
"So I'm the VP of Marketing at Rootstrap, and Rootstrap is a custom software development agency, but I always say that means nothing to know 1. Because there's thousands and thousands of software developers."
"So our main claim to fame is we are the tech team behind master class. So in the last couple of years of the craziness of the pandemic, if you decide to learn a Gordon Ramsay recipe, that was using our technology."
"Just because you have an engineering team doesn't mean you have all the skills that you need. And if you don't have all the skills you need, that's where you might employ us to augment that team with a set of specific technical skills."
"Maybe you have a set of programming languages that you want to incorporate into your business to achieve a certain outcome. That's one way. And then the other way is what we call the product litigation way. And that's where you're bringing something completely new to life."
"What we saw out of the disruption of the pandemic was people, you know, took for granted the way that people could construct their startup. What you saw was you know, I can offshore my entire operations. I can take him to all different parts of the world. Maybe if I have manufacturing, I'm going to China. If I have technical needs, I'm going to India. And people have realized that while that was a legitimate strategy at that point in time, it makes you very vulnerable to any shocks to the system."
"And that's where this concept of near-shoring comes into play. And what is nearshoring? Nearshoring is basically getting the benefits of offshoring, but doing it within your time zone to countries that are more closely aligned to you. So before."
"Transportation and distance still matters. And that's really what we've seen in a lot of these supply chain shocks is no longer can you just take for granted that I can start a drop shipping business and get my manufacturing done in China, and there'll be no issues whatsoever."
"I think, realistically, the parts that are the most challenging are really the process oriented components of your business because I meet so many startup founders that are super excited about what they're going to bring to market."
"But if you realistically look at what separates, you know, the true unicorns versus, you know, the people who just have an idea and it peters out, it really comes down to execution."
"It's not just enough to have an idea because there are millions of good ideas. But can you put a structured process in place? Can you make sure that you have a scalable business model? Can you earn some revenue while keeping your costs low?"
"Do it in a way that allows you to be around for 05:10, 20 years. And that might not be the sexy headline growth. Right? If you get the process right in the first instance, you'll be around for the long term."
"I think the grittiest part definitely comes to managing scale. And what I mean by that is inevitably, once you start catching on to some kind of product market fit, that's usually the temptation to pour gasoline on the fire."
"Everyone thinks if I add more resources that I'm just going to inevitably grow more and you know, we hear these concepts like the hockey stick growth. In my experience, you actually get a lot of diminishing returns."
"You've got to be really mindful of the fact that you can't just expect that every single resource you deploy as you scale to be as effective as you were at the initial stage. So if you can be mindful of that, keep those costs tempered so that you continue to have that nice margin in your startup that's what's really gonna allow you to be successful."
Topics
The Benefits of Working with Rootstrap: An Interview with Patrick, VP of Marketing
Near Shoring and Creating a Scalable Business Model
The Cost of Technology in the Years Ahead.
Blog Post
Exploring the "Gritty" Behind Startups: A Conversation with Patrick, VP of Marketing at Rootstrap
It's very hard to scale those teams for bursts of activity, or for spikes in traffic or for new products and features that you want to develop. So the idea would be that you have an engineering team, and we join them temporarily as an external resource.
Blog Post 1
Topic: Rootstrap – A Custom Software Development Agency
Have you ever heard of Rootstrap? This custom software development agency has been around for 11 years and is the tech team behind master class. It works to transform companies and bring digital solutions to an extraordinary spectrum of enterprises, celebrities, and more. But what exactly is Rootstrap and how does it work? In the latest episode of The Gritdaily Startup featuring special guest Patrick Ward, the VP of Marketing at Rootstrap, we discussed the ins and outs of this custom software development agency.
As Patrick explains, “there's basically two ways that someone might engage with some of our services. Either they've got an existing tech team or they're looking to start something from scratch.” With an existing tech team, Rootstrap can join in temporarily as an external resource, supporting them for bursts of activity, in moments of high-traffic, or for new products and features.
As for starting something from scratch, Rootstrap can create a team from the ground up using its vast web of resources. Patrick goes on to discuss the expertise that comes with working with Rootstrap. “We bring a lot of experience with delivering tactical projects, and I think that's something that distinguishes us from other development teams. We're not just developers, we actually help advise businesses on process and on operations as well.”
If you’ve ever been curious about this cutting-edge custom software development agency, here are three tips to help you get started:
1. Consider whether you already have an existing tech team and could benefit from external resources.
2. Research the level of expertise that comes with working with the Rootstrap team.
3. Understand the process of building a team from scratch and creating digital solutions for your business.
If you’d like to learn more about Rootstrap and find out firsthand how this custom software development agency works, you don’t want to miss out on this episode of The Gritdaily Startup. Tune in to find up-to-date insights to take your projects to the next level.
Blog Post 2
Topic: Digital Solutions
The world of digital solutions is growing more and more complex by the day, and to keep up with the times, it’s important to stay informed on topics such as custom software development agencies. Patrick Ward, the VP of Marketing at Rootstrap, was a guest in this episode of The Gritdaily Startup to explain the workings of this 11-year-old industry.
As Patrick explains, “We bring a lot of experience with delivering tactical projects and I think that's something that distinguishes us from other development teams. We’re not just developers, we actually help advise businesses on process and on operations as well.”
You can use digital solutions to create an existing tech team or start something from the ground up. If you have a team already in place, you can bring in some external resources to assist in times of high demand or when creating new products or features. However, if you’re creating something from scratch, you can rely on Rootstrap for a wealth of resources to help you develop the best digital solutions for your business.
If you want to know more about digital solutions, here are three tips to help you understand how to make the most of this technology:
1. Establish the resources you need for your existing tech team and for getting up and running from scratch.
2. Develop the processes needed to deliver the best quality results.
3. Invest
Social Post
Post 1) Are you curious about what goes into a successful startup? Want to get a behind the scenes look? Tune in to the Gritdaily Startup podcast featuring Patrick Ward, VP of Marketing at Rootstrap, and discover the good, the bad, and the gritty! #GritdailyStartup #Innovation #Startup #StartupJourney #Tech #SoftwareDevelopment #Entrepreneur #MasterClass #Pandemic
Post 2) Patrick Ward, VP of Marketing at Rootstrap, joins host Sebastian Rusk to the Gritdaily Startup podcast to discuss the world of startup and what it takes to make it in the tech industry-from custom software development, to resources and running out of steam! Listen to the full episode and discover what goes into a successful launch. #ListenNow #GritdailyStartup #Innovation #Startup #StartupJourney #Tech #SoftwareDevelopment #Entrepreneur #MasterClass #Pandemic
Post 3) Get a behind-the-scenes look into how master-class-level technology launches are made with Patrick Ward, VP of Marketing at Rootstrap, and Sebastian Rusk on the Gritdaily Startup Podcast! Hear about the good, the bad, and the gritty of startups and leave inspired. 🎤 🎧 🤩 #GritdailyStartup #Innovation #Startup #StartupJourney #Tech #SoftwareDevelopment #Entrepreneur #MasterClass #Pandemic
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