Episode 12: Don Reinersten on the Economic trade-offs in Product Development (Part 1)

In the twelfth Mik + One, Mik sits down with Don Reinertsen, President of Reinertsen & Associates, a product development consulting firm located in Redondo Beach, CA, and author of three best-selling books on product development: Developing Products in Half the Time; Managing the Design Factory: A Product Developer’s Toolkit; and The Principles of Product Development Flow: Second Generation Lean Product Development.

A wide variety of topics were discussed in the first half of this special two-part episode, including:

• Viewing product development decisions as economic tradeoffs
• Shifting from deterministic planning models to a stochastic perspective
• Managing the Fuzzy Front End: the time from opportunity identification to commitment

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For more information about Don Reinertsen, to view the full list of resources featured in this episode, and to download the episode transcript, visit:
https://projecttoproduct.org/podcast/don-reinertsen-part-1