#48 - Roblox as an Animation Platform w/ Will Bryan from Yessir Media

🎮 From Roblox to Record-Breaking Reach: How Brands Can Win Gen Alpha with Animation

Think Roblox is “just a game”? Think again. In this episode, host Ely Santos sits down with Will Bryan—co-founder of Yes Sir Media and indie-film-turned-metaverse storyteller—to reveal why the blocky platform may be the most cost-effective, culture-native way to launch IP, super-charge YouTube retention, and spark the next Skibidi-level phenomenon.

Hit play to learn:

• Why Roblox’s “janky” graphics actually outperform AAA visuals with kids—and how studios are turning that quirk into comedy gold 🎨

• The YouTube blueprint Will swears by: killer hook, mid-episode peak, 30-second pattern breaks & a cliff-hanger that demands the next click ⏩

• How brands can adapt legacy IP—or launch something totally new—without tripping over Roblox’s TOS or losing creative control 📜

• The secret “meme flywheel” that turns episodes into TikTok-ready moments fans remix, repost, and make their own 🔄

• What it will take to birth “the next Skibidi Toilet”—and why bravery beats formula every time 🚀

Whether you’re a marketer hunting fresh channels, a studio chasing faster pipelines, or a creator dreaming of billion-view fame, this conversation is your cheat-code to metaverse-first storytelling.

🔗 Connect with Will on LinkedIn
🔗 Follow Ely on LinkedIn

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#MetaverseMarketing #RobloxAnimation #GenAlpha #BrandStorytelling #PodcastSEO