Nonprofit Lowdown #266 - Is Your Website "Funder Friendly"? - with Lou Kotsinis
Does your nonprofit website attract donors like a 20-year-old Geo Metro? đźš— Here's how to give it a sleek new upgrade without breaking the bank.
Lou Kotsinis of BCS Interactive shares his 20+ years of digital marketing expertise to help nonprofits level up their online presence. A beautiful website matters - it’s often the first impression funders have of your work!
We discuss common pitfalls in positioning, storytelling, user experience and functionality. Plus simple fixes that create a seamless, conversion-focused donor journey.
Lou also gives tips on choosing intuitive donation platforms, website content that converts, calls to action that compel without annoying, and more.
The bottom line? Nonprofit websites should make donors feel loved, not bamboozled! Put yourself in their shoes. Understand their passion points and perspective. Then craft an experience that makes them eager to engage with your cause.
“Love your audience. If you love your audience [and] understand what their needs are, that can't help but be reflected in your website.” - Lou Kotsinis
Ready for website wisdom that’s equal parts strategic and practical? Have a listen!
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