013 Inside the mind of a creative director: luxury real estate, hospitality, & DTC fashion

Subscribe to The Stanza, a weekly journal for investors & entrepreneurs in the creative industries https://www.thestanzamedia.com

*Check out which of your favorite hospitality brands use Peoplevine, the best CRM tool for the best private members clubs, luxury hotels, and restaurants. You can also book a free demo for your hospitality business: https://www.peoplevine.com

Today's guest is Lexy Copithorne, who is a creative director and brand strategist with experience across luxury real estate, hospitality, and fashion. I've never met anyone like Lexy - she has a unique intellectual approach to her creative work and in this episode we talk all about her process when creating physical and digital environments for brands.

Some of her experience includes: branding for luxury real estate developer JDS in New York, the Beverly Estate, also known as the Godfather House, Casalena, the LA Mediterranean restaurant, and is also a co-founder of Pruzan, a technical athletic wear company based between LA and London.

Also for some history here - before the lockdown Lexy and I were planning to launch a tequila brand but unfortunately the pandemic happened and our plans didn’t work out. But I got to witness how her creative mind works, and when I started this podcast, I just knew I had to have her on as a guest.

If you're obsessed with brand as it pertains to the digital and physical world, you're going to love this episode.

Episode Highlights

• How to create a strong customer journey from physical to online
• How to create a physical/digital ecosystem with strong brand identity
• Marketing physical spaces (luxury real estate & hospitality)
• Visual storytelling principles & process
• Building a luxury athleisure brand
• How Pruzan's run club creates community and fosters brand loyalty
• Brand building for hospitality

Connect with Lexy: Copithorne & Company - Copithorne & Company (lexycopithorne.com) Check out Pruzan: Pruzan Official Website (pruzanrunning.com) The Copper Building (Developed by JDS): Home - The Copper The Beverly Estate: The Beverly Estate

*This episode is sponsored by Peoplevine