In this insightful episode of Building the Premier Accounting Firm, host Roger Knecht sits down with acclaimed ghostwriter Michael Levin to explore the transformative power of writing in establishing thought leadership and driving business success. Whether you’re an entrepreneur, professional, or simply someone with a story to tell, this conversation is packed with valuable insights on how to leverage writing to differentiate yourself and elevate your career.

Key Highlights:

1. Introduction to Thought Leadership:

   • Michael explains the power of writing a book to establish oneself as a thought leader in any industry.

   • Differentiating from competitors by showcasing unique insights and expertise.

2. Role of Ghostwriters:

   • Ghostwriters assist individuals who have valuable ideas but lack writing confidence.

   • Michael recounts his transition from law to ghostwriting, underscoring the entrepreneurial potential and skill development in the field.

3. Importance of Storytelling:

   • Making complex topics relatable through storytelling.

   • Addressing readers’ concerns to create impactful and engaging content.

4. Benefits for Professionals:

   • Professionals, especially in competitive fields like accounting, can use books to stand out, justify higher fees, and avoid commoditization.

   • Books help in enhancing visibility and client referrals, as illustrated by the example of a co-author’s increased client acquisition.

5. Critique of Traditional Publishing:

   • Traditional publishing often favors established figures.

   • Independent publishing offers greater control and profit margins.

   • Platforms like Amazon are recommended for their credibility and ease of distribution.

6. Efficient Material Gathering:

   • Using interviews to collect material.

   • Emphasis on concise and impactful content that meets readers’ needs.

   • Strategies like transcribing interviews into chapters streamline the writing process.

7. Overcoming Imposter Syndrome:

   • Recognizing and embracing one’s unique message.

   • Encouraging professionals to realize the authority they already possess.

8. Business Skills and Mentorship:

   • The significance of developing business skills.

   • Mentorship and the importance of outlining processes for clients.

   • Levin’s journey from lawyer to author highlights the clarity and growth gained through writing.

Conclusion: Writing a book is a powerful tool for professionals to establish thought leadership, enhance business success, and differentiate themselves in their field. Through insightful discussion and practical advice, Michael Levin provides a roadmap for leveraging writing to achieve greater visibility and client engagement.

Sponsors:

Universal Accounting Center

• Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.

Offers:

Check out Michael’s resources

AdvisorGhost.com and BestEarningAuthor.com. 

Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve.  This is a webinar you don’t want to miss.  Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area.  This is a must-see presentation so get ready to take some great notes.

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Next, join a group of like-minded professionals within the accounting community.  Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.

• The Accounting & Bookkeeping Tips Facebook Group

• The Universal Accounting Fanpage

• Topical Newsletters:

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• The Universal Newsletter

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Remember this, Accounting Success IS Universal.

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For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777