Rachel Nazhand, Vice President of Business Operations at Zelis, sits down with KD in this throwback episode of the Live Better Sell Better podcast. Effective systems, processes, and operations are some of the most essential aspects of scale and growth. These serve as foundations and you'll find them everywhere!

Rachel dives deep into how sales leaders could and should leverage revenue operations and business operations for growth. For one, data should not only be looked at as numbers and figures. Data can help tell stories and many of these stories can be explored and expressed regardless if you're in sales or operations.

HIGHLIGHT QUOTES

Figure out what works best for someone through empathy - Rachel: "Building empathy is what makes someone amazing at their job versus good at their job. And so how do you connect back to reality? You connect back to the reality to say, 'If I were in their shoes, could I do it that way?' and it's like watching to see something in action and being willing to be wrong."

Rachel's tip for sales leaders to leverage RevOps and BizOps - Rachel: "Get really comfortable dumping all of your problems on the table and letting your operators help you figure out how to attack them. If you come to me with these one-offs, I may not be able to pick up on the themes and I may not be able to support you. You give me all 15 of your problems at once, I'll show you that 3 of them are actually the same thing and can be solved overnight and these other 12 can be hit in this order." 

You can find out more about Rachel in the link below:

• LinkedIn

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