When two people are typing in the same keyword, how do you identify which one is statistically more likely to become a paying customer for your clients?

That’s the big question Jordan Bell, Founder and Chief Strategist at Agency Bell , wanted to answer.

The answer lies in teaching the system to find things—behavioral cues within months of online behavior data—that we can’t see. That’s where artificial intelligence and machine learning come in.

Far from something to be feared, they represent the future of marketing services.

In this episode, we discuss:

- Embracing technology, data pipelines, and automation in legal marketing

- Managing the privacy implications of data within the system

- Best practices for agencies looking to leverage AI

Resources we mentioned during the podcast:

- MAICON - Marketing Artificial Intelligence Conference

- Contact Jordan at jordan@agencybell.com

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

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136. AI & Machine Learning in Digital Marketing