138 Unlocking Native Digitals with Hannah Grady Williams, author of Unlocking Gen Z

Welcome to part two of the Native Digitals series here at Lochhead on Marketing. On this episode, we have a conversation with Hannah Grady Williams on how your business can tap into the Native Digitals workforce. For those who are not familiar of what Native Digitals are, give part one of this series a quick listen (LOM 137). Hannah Grady Williams is the Gen Z CEO Advisor, sort of like a Gen Z whisperer for CEOs and executive. She is the author of a new book called A Leader’s Guide to Unlocking Gen Z: Inside strategies to empower your team. If you are over the age of 35, which is a Native Analog, this is a must-listen podcast. Because Hannah has a tremendous amount of insight for how Native Analogs can bridge the gap to work, recruit, and build our companies with a whole new slew of Native Digitals workforce. Generation Differences: Gen X vs Gen Z, Native Digital vs Native Analog When asked if the generation differences also coincide with the category of Native Analogs and Native Digitals, Hannah says that there are overlaps, but they are not completely the same. These overlaps are more on how each generation treats technology. “Well, Gen Z, you think about all the kids sitting around the table constantly on their phones, not paying attention to anything. To you, you think it’s a distraction or something that’s taking my mind and my presence away from the people around me. The way I see it is a door that opens me to experiences I never could have had in my natural environment. As I’ve grown older, I’ve realized that distinction of the way that my generation looks at the world.” – Hannah Grady Williams How Native Digitals Use Technology, and Why Analogs Don’t Get It Hannah then talks about the time his brother mentioned what he has learned from Tik Tok. If you are a casual user, you might think that the platform is just all dance and viral memes. Yet there are people who use the platform to share important life lessons and tips they have learned themselves, in digestible, bite-size content. Sadly, most parents’ reaction to someone just spending their time on social media is to just strip their phones or tablets from them. Rather than engaging with them and understanding, they just stop the activity. Because again, to them that is all just distraction. “What they don’t realize, you know, if I’m looking from a Gen Xers perspective, or a Boomer’s perspective, I think of technology maybe the same way as any other technological innovation that might distract you from family time at the dinner table. But the way my generation sees it is, not only are we getting access to an entirely new world of people. It’s actually a portal to a new world. it’s a portal, it’s a new way of thinking.” – Hannah Grady Williams Millennials and Gen Z are the New Category of Humans Hannah states that Native Digitals is a great way of describing the New Age of Humans that we have now. She also thinks that it will become more pronounced once the next generation Gen Alpha, comes around. Hannah then brings up a book called Ready Player One. It is about living immersed in a digital world and treating the real world as the alternative. While the real-world economy is at a downfall, it didn’t really matter to its citizens. As their life is spent in their digital selves, they saw no need to be lavish in real life. While it is an exaggerated version, it does mirror how Native Digitals prioritize their digital lives over their physical ones. You see people buying expensive digital products while in real life, they barely buy new clothes and the like. That’s what Native Analogs should take note this early. Otherwise, they might be left hanging once almost everything goes fully digital. To hear more from Hannah Grady Williams and how your business can reel in the Gen Z and Native Digitals of the world, download and listen to this episode. Bio Hannah Williams’s story began in a blue pickup truck when her father handed 12-year-old Hannah the phone and...