Your Money Guide on the Side How Do I Diversify My (Digital) Assets?
Feb 28, 2025
Explore the importance of diversifying digital assets and communication channels. Discover why relying on a single platform like TikTok can be risky for creators. Learn the value of building an email list to avoid dependency on third-party platforms. Tyler emphasizes the need for multiple income streams to protect revenue and the benefits of creating a digital ecosystem. With insights on investing and mindset, he shares actionable steps to diversify effectively and prepare for uncertainty. Empower yourself to thrive in a dynamic landscape!
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Control Your Communication Channels
- Relying on a single platform to reach an audience is risky because platforms can disappear or change rules overnight.
- Owning direct channels like email or a website gives control and reduces vulnerability to external decisions.
TikTok's 16-Hour Blackout Wake-Up Call
- Tyler notes TikTok went dark for 16 hours in January 2025, which exposed creators' overreliance on the app.
- He felt glad the blackout forced creators to diversify before a worse outcome occurred.
Create An Interconnected Digital Ecosystem
- Build multiple platforms and link them so traffic circulates between your email list, website, social channels, and podcast.
- Start small and add channels over time rather than trying to do everything overnight.
