Bloomberg Special: The Business of the Super Bowl

Mark Donovan, President of the Kansas City Chiefs, shares insights on the team’s global brand strategy and fan engagement as they prepare for the Super Bowl. He discusses the club’s in-house content studio and financial moves for stadium development. The conversation also touches on the NFL's international growth, the debate over an expanded season, and sports betting's impact on engagement. Donovan emphasizes the cultural significance of the Super Bowl, revealing how sports can unite diverse communities and drive business opportunities.