Watt It Takes

Sage Geosystems CEO Cindy Taff

Jun 12, 2025
Cindy Taff, CEO of Sage Geosystems and a former Shell veteran with 36 years of experience, delves into the transformative power of geothermal energy. She discusses innovative applications for energy storage and her company's efforts to harness hot, dry rock, making geothermal a viable solution for widespread energy demands. Taff shares insights on navigating the startup landscape, the importance of collaboration, and the unique challenges women face in the industry. She passionately emphasizes how geothermal can support local economies while contributing to a cleaner future.
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ANECDOTE

Cindy's Childhood Engineering Roots

  • Cindy was a tomboy fascinated by how things work, changing her own car oil and parts growing up.
  • This hands-on curiosity led her to pursue engineering early on.
INSIGHT

Complexity of Oil & Gas Evolution

  • Oil and gas drilling has evolved from shallow wells to complex deep offshore horizontal drilling.
  • The industry faces unique challenges as no two wells are alike, requiring continuous innovation.
ADVICE

Leadership Through Understanding

  • Seek to understand others before assuming their intent to improve communication.
  • Taking care of your team leads them to work hard and take care of the business.
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