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Context with Mike DelPrete
Chris Kelly: The Brokerage Pretzel
Feb 5, 2024
Chris Kelly, EVP at HomeServices of America, discusses the challenge of incumbency, attaching mortgage difficulties, Homes.com vs. Zillow, NAR improvements, leading with transparency, benefits of not being a tech company, real estate being like farming, and commission lawsuits' unintended consequences.
28:28
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Quick takeaways
- Starting a mortgage company is challenging due to the difficulty of shifting buyers' preferences once they have established relationships with loan officers.
- Berkshire Hathaway Home Services focuses on being the best at what they do rather than being the first to do something and evaluates profitability before adopting new trends.
Deep dives
Chris Kelly's Background in Real Estate
Chris Kelly, Executive Vice President at Home Services of America, discusses his background and experience in real estate. He joined Home Services in 2007, right before the Great Recession hit. He had experience in private practice law before transitioning to the business side of real estate. Throughout his career, he has taken on various roles within Home Services and has helped the company grow and adapt to changes in the industry.
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