Episode 556: Meagan Morton on following your charm, being authentically you and finding what you love

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Nov 6, 2025

Megan Morton, stylist and founder of The School, dives into her journey of crafting meaningful travel experiences for creative women. She shares her philosophy of 'following the charm,' emphasizing the importance of intuition in decision-making. Megan discusses the power of authenticity in business, how her unique upbringing shaped her creativity, and the joy of curating memorable spaces. She reveals insights on designing restful trips and fostering genuine connections among women, ensuring each experience reflects individual authenticity.

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INSIGHT

Photos As Secret Language

Megan learned early that photos are a "secret of a secret" shaping how we present experience.
Styling, language, and images convey nonverbal meaning that can't be fully replaced by tech.

ADVICE

Prioritize Subtraction Over Addition

Do focus on removing clutter: design is often about what you don't add.
Say many no's before a hard yes to protect time, budget, and impact.

INSIGHT

Business As An Energy Exchange

Megan Morton defines business as an energy exchange between people, not merely goods or services.
She sells time and decision-making, focusing on trust and curated experiences.

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In today's interview, Fiona speaks with Meagan Morton - stylist, creative director, and founder of The School - about following your creative instincts, building authentic businesses, and finding beauty in the everyday. Meagan shares her journey from growing up on a banana farm in Queensland to creating a global community of creative women, and why being authentically yourself is your greatest business asset.

Get your 2026 sorted with 1:1 business coaching packages from a one-off session to 6-months of coaching.

In today's chat we talk about:

Following the charm - Meagan's philosophy of trusting your instincts and doing what feels right
Building The School and creating meaningful travel experiences for creative women
Why authenticity in business trumps trying to fit entrepreneurial stereotypes
Making spaces and businesses that truly reflect who you are
The power of enthusiasm and never hiding your excitement for what you do
How her unique upbringing shaped her creative approach to life and business

Perfect for creative entrepreneurs, business owners, and anyone looking to build something authentic and meaningful.

Connect with Meagan Morton and The School:

Instagram: @meagan_morton and @theschool

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Resources mentioned:

How to Get Your Book Published course
Join our AI Chat Group for small business owners
My Daily Business courses - mydailybusiness.com/courses

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