[Spotlight] Brand Leadership With Scott Harris of CNH

This quarter of the Future of Agriculture podcast is made possible by Case IH: https://www.caseih.com/en-us/unitedstates

[Spotlight] Integrating Tech and Iron With Chris Dempsey of CNH

[Spotlight] How Case IH Turns Customer Insights Into Farm Equipment

Where Tech Meets Tractor With Joe Miller of CNH

Strategic Investing in Ag Technologies With Michele Lombardi of CNH Ventures

As part of this quarter’s sponsorship, Case IH has given me access to some of their key people to learn more about what goes into developing the tractors and equipment that farmers use every day. This is our third and final installment of that series, so if you haven’t already listened to the first two with Dan Klein and Chris Dempsey, I highly recommend you go do that after listening to this spotlight.

Today’s interview features Scott Harris, who at the time of this interview was the Brand President at Case IH. In the time since the interview took place, it was announced that Scott took on the role of president of CNH North America, so congratulations to Scott on that. Scott told me he feels like he was destined to work in the ag industry but his story began as a secondary education teacher in Applied Technology. From there he spent over 20 years in the automotive and finance industries, and says he found his calling when he joined CNH Industrial in 2006.

Brought to you by Case IH:

Case IH designs, engineers and produces cutting-edge farm equipment based on a comprehensive understanding of farmers’ needs, wants and challenges, integrating these insights into their development and manufacturing.

For example, take their Model Year 25 Magnum tractor. The new Magnum is purposefully designed to answer farmers’ needs in every design and engineering choice. Improved horsepower for pulling heavier loads, faster.

Bundled, integrated and ready-to-go precision tech for greater accuracy in the field. And a transmission farmers can tweak for improved control and performance in different tasks.

That kind of design thinking is exactly where the future of ag is headed, and that’s why you’ll be hearing me talk to the folks at Case IH at different points throughout this quarter about what they do and how they’re working to push the ag forward.