Playkit Co-Founders Nick & Julia on UGC Creator Paychecks, Virality, and Scaling Content

This week’s episode is just us (Julia and Nick) answering the top questions we’ve been getting from founders and creators about UGC, virality, and scaling content.

From how to find your first creators to how some people are making $10K+ a month filming TikToks, we’re breaking it all down this week.

Whether you’re a founder trying to drive installs or a creator trying to land your first brand deal, this one’s for you.

Timestamps:

0:00 – Intro

DMs from founders + creators → today we answer your biggest questions.

1:02 – How to find your first creators

Marketplaces vs. posting your own “I’m hiring” TikTok.

3:40 – What is UGC (and how it’s different from influencers/ads)

Old UGC vs. new UGC.

5:47 – Coaching creators to go viral

Hooks, iteration, tracking analytics, and teaching them to think like TikTok users.

9:57 – What to do after a viral hit

Why you should double down on what worked and mine the comment section for iteration ideas.

11:24 – What is a UGC ambassador program?

How dozens of creators posting at once creates mini-trends.

13:05 – What makes Playkit different from other agencies

From Julia’s creator background to a Gen Z team that posts daily.

14:56 – How to stand out as a new creator

The 3 content pillars every personal brand needs.

19:25 – How much money UGC creators actually make

From $100 a week to $10K/month and why brands are hiring full-time creators at $200–300K salaries.

21:32 – Wrap-up

DM us your questions for future episodes!