These are the 5 predictable stages every Pilates studio owner goes through — from dreamer to thriving CEO. Exactly what breaks, plus what to do to grow at each stage.

Stage 0 – Wantrepreneur

Stuck in planning mode. No revenue.

Fix: Stop thinking, start doing. Follow Ep 273 for exact steps.

Stage 1 – Solopreneur ($1k–$10k/mo)

Teaching, cleaning, selling — overwhelmed.

Fix: Raise prices, set client boundaries, focus on one offer, outsource admin.

Stage 2 – Builder ($10k–$40k/mo)

Small team, people problems, misalignment.

Fix: Get clear on values, enforce standards, fire low performers, track key metrics.

Stage 3 – Entrepreneur ($30k–$60k/mo)

Great first studio, second struggles.

Fix: Nail positioning, document systems to scale team and quality.

Stage 4 – CEO ($50k–$100k/mo)

Multi-location chaos, communication breakdown.

Fix: Install leadership systems, clarify roles, trim fat, build a real marketing team, and define a cash-positive growth model.

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320. The 5 stages of Pilates studio business, with Raphael Bender