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The Startup Ideas Podcast
A Billion Views, but Where's the Profit?
Nov 23, 2023
Dylan Jardon and Henry Belcaster, founders of Clipt.co, talk about starting a "hot girl agency," challenges of monetizing YouTube content, fame versus anonymity, building an audience and its benefits, creating a platform for fun learning, and exploring primary sources and personal interests in content creation.
39:33
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Quick takeaways
- The concept of building a media company that features attractive celebrities teaching nerdy subjects can be a successful monetization strategy.
- Monetizing content on YouTube and other platforms can be challenging, and finding the right content and audience fit is crucial for revenue generation.
Deep dives
Building a Media Company with Hot Celebrities as Educators
One of the main ideas discussed in the podcast is the concept of building a media company that features hot celebrities teaching nerdy subjects. The hosts were inspired by the trend of using celebrities like Margot Robbie or Selena Gomez to make business and finance topics more appealing by leveraging their attractiveness. They believe that such a media company would cater to the audience of nerdy guys who are interested in watching beautiful women teach them. They also discuss the potential for monetization, including the idea of putting the content behind a paywall similar to OnlyFans and using short-form platforms like TikTok for promotion and discoverability.
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Discover
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