As a Coach, have you ever felt like "sales" was a 4 letter word? I know I certainly did. Especially if you’re a Coach who’s passionate about your work. But what if sales isn't about persuasion or pushing, but instead a conversation around transferring inspiration. That’s what Genevieve Skory said when we sat down to talk about branding and growing your coaching practice…wanting a desire to shift from us thinking, “I need something from you” to “I want to share something that changed me”. And when you do that she days, referrals and real connections come more naturally. :)