The book 'The Expert Guide to Retail Pricing' provides an analytics-based approach to maximizing margins for retailers

In this podcast episode, Kieran Gange, CEO and founder of RapidPricer, discusses his new book, 'The Expert Guide to Retail Pricing'. The book offers pricing professionals in the retail industry, including pricing analysts, category managers, and directors/VPs of merchandising, valuable insights and strategies for optimizing pricing and maximizing margins. Gange draws upon his 18 years of experience in retail pricing and highlights the recurring challenges faced by retailers worldwide, such as data collection, strategy formulation, and pricing optimization. He also emphasizes the importance of automation and algorithms in streamlining the pricing process. While the book primarily focuses on retail pricing, it also contains elements relevant to B2B pricing, albeit with potential modifications. Readers can expect to gain knowledge on strategic frameworks, measuring pricing results, and effectively responding to competition.