The Alpha M. Podcast Borrowing Money From Parents To Start A Business?! $$$
Apr 16, 2021
Dive into the world of entrepreneurship as the host shares insights on launching a sunglasses brand, discussing pricing strategies and inventory woes. Explore personal growth through YouTube and the importance of authenticity in business. Hear about the challenges of starting a beverage company and the potential of a mobile coffee venture. Should you borrow money from wealthy parents to kickstart your dream? Discover valuable networking strategies and learn why valuing your expertise is essential for successful business relationships.
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Enemy Sunglasses Pricing Adjustment
- Aaron Marino launched Enemy sunglasses at $150 but quickly dropped the price to $95 after feedback showed it was too expensive.
- He refunded early buyers the price difference and adjusted volume and lens orders to lower costs and increase sales.
YouTube Changed Personal Accountability
- Posting YouTube videos forced Aaron Marino to examine his character and strive to be better.
- He took responsibility seriously to avoid hypocrisy and be a role model to his audience.
Why Promote Tiege More Than Pete & Pedro
- Aaron promotes Tiege Hanley extensively as part of his equity deal and because he converts sales better than anyone else.
- He reduces promotion for Pete and Pedro to avoid discount fatigue and empower his marketing team.