Parissa Behnia on Embracing Your Perfect Imperfections

Parissa Behnia is the founder of Sixense Strategy, a strategic coaching and consulting company designed to help business leaders and C-Suite executives discover their superpower and unleash their true potential. She is also a partner in 678 Partners, an advisory firm that offers services to Family Offices. Prior to forming her coaching business, Parissa served as the Vice President and Account Director at Wunderman DC. Recognized in the Chicago entrepreneurial community as a board member, advisor, and angel investor with a soft spot for female founders, Parissa regularly speaks and teaches seminars on topics related to strategy, leadership, and entrepreneurship. She holds an MBA from New York University’s School of Business and a Bachelor’s degree from Northwestern University as well as multiple certifications, including iPEC’s Professional Coach certification.

Parissa joins me today to share her story of working in the corporate world to starting her coaching business. She shares the pivotal moment that shifted her career journey and ignited her entrepreneurial spirit. She discusses the challenges she faced with impostor syndrome, self-doubt, and limiting beliefs and how she decided to stop trying to fit into other people’s definitions of ‘perfect.’ Parissa explains how she helps high-performance entrepreneurs to embrace their ‘perfect imperfections,’ discover their superpowers, and unleash their potential. She also explains the importance of asking questions and staying emotionally unattached when trying new ideas.

“Every outcome is perfect. Just lean into one thing that you’re curious about. Evaluate it. Don’t have an emotional attachment to an outcome.” - Parissa Behnia

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