Post Status Draft – The WP Agency Journey With J.J. Toothman Of Lone Rock Point

Jul 20, 2023

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Episode Highlights:

The Growth of Lone Rock Point [00:00:32] JJ discusses the growth of his agency, Lone Rock Point, from 4-5 people in spring 2020 to 16 people now.

Remote-first Approach [00:02:29] JJ talks about adopting a remote-first organizational structure from the beginning and how they didn't miss a beat when the pandemic hit in 2020.

Focus on Public Sector and NASA [00:04:02] JJ explains his background in government contracting and how his agency focuses on working with the public sector, particularly in the federal level, including clients like NASA.

The federal government ecosystem [00:11:29] Discussion on the ecosystem and governance of federal government agencies, including guidance and policies.

Starting Lone Rock Point [00:13:39] JJ's decision to start his own agency after exploring side hustles and feeling the desire to be more entrepreneurial.

Niching down to WordPress [00:18:25] The growth and success of Lone Rock Point after focusing on WordPress as their main service offering.

Topic 1: Using WordPress as a Content Management System [00:22:17] Discussion on using WordPress as a content management system and adapting WooCommerce for check payments.

Topic 2: WordPress and the Public Sector [00:22:58] Exploration of using WordPress in the public sector, particularly in government agencies like NASA, for managing and publishing content.

Topic 3: Web Modernization Project with NASA [00:28:26] Overview of a web modernization project with NASA, including evaluating different CMS options and deciding to invest in WordPress.

The SEO and Accessibility Tools in WordPress [00:32:35] Discusses the real-time analysis tools in WordPress for SEO and accessibility, such as Yoast, and how they differentiate it from other CMS platforms.

The Resources and Knowledge Sharing in the WordPress Community [00:34:57] Explains the abundance of resources, knowledge sharing, and community support available in the WordPress ecosystem compared to other CMS platforms.

The Importance of Open Source and User Experience in WordPress [00:37:11] Highlights the significance of open source adoption in the public sector and how WordPress's user experience and inclusivity differentiate it from commercial solutions.

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