Noah Kagan Presents How to Turn Blog Posts into a Business — with Vanessa Van Edwards
18 snips
Dec 19, 2017 AI Snips
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Episode notes
From Writer to Trainer
- Vanessa Van Edwards started her career as an unpaid freelance writer, focusing on blog posts and articles.
- She transitioned to corporate trainings after companies reached out, appreciating her communication hacks.
Relatability Over Expertise
- Vanessa connected with audiences by openly sharing her experience as a "recovering awkward person."
- This resonated with people seeking basic people skills, unlike charismatic "experts."
Data-Driven Differentiation
- Differentiate your work by collecting your own data.
- Vanessa used surveys to gather unique insights, setting her apart from other columnists and even turning competitors into citers.