Cracks in Travel Giants, AmexGBT on Consolidation, and How Airlines Win with Culture

Skift CEO Rafat Ali argues that cracks are forming in the travel oligopoly of Booking, Expedia, Airbnb, and Trip.com, with B2B strategies and task-specific AI opening new opportunities for challengers. AmexGBT CEO Paul Abbott sees further consolidation ahead in the fragmented $1.5 trillion corporate travel sector, as investment in software and infrastructure drives mergers, while generative AI reshapes client services. Meanwhile, columnist Colin Nagy highlights how airlines like KLM, Finnair, and Fiji Airways are winning loyalty by leaning into national identity and cultural rituals, from porcelain houses to saunas.

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