
Volts Can advance market commitments jumpstart climate’s hardest sectors?
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Oct 3, 2025 In this discussion, Clay Dumas, managing partner at Lowercarbon Capital, dives into advance market commitments (AMCs), a strategy to boost hard-to-decarbonize sectors like carbon removal and green steel. He emphasizes how AMCs mitigate investment risks and foster innovation by ensuring buyers commit to purchasing products under development. Clay shares insights on designing effective AMCs and their potential to reshape production and supply chains. He also highlights the importance of careful specifications to avoid pitfalls in AMC implementation.
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Win Customers With Superior Products
- Lowercarbon believes climate solutions must be better, cheaper, or more convenient to win mass adoption.
- They invest in tech that outcompetes incumbents rather than relying on guilt or policy alone.
How AMCs Work
- An AMC is a buyer commitment to purchase a not-yet-available product if it meets specs and price.
- AMCs signal demand and incentivize firms to develop and scale new technologies quickly.
Frontier Spurred A Carbon Removal Boom
- Frontier's billion-dollar AMC for durable carbon removal sparked ~1,800 new startups over several years.
- That surge dramatically expanded activity and investment in carbon removal.
