How Small Social Teams Can Go Big with Innovation and Creative

Sep 11, 2020

Ask episode

Chapters

Transcript

Episode notes

Uzair Hasan, the Sr. Paid Media Manager at Edible Arrangements, joins the Social Pros Podcast to talk about how his scrappy social media team leads the way with innovative and creative ideas.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Full Episode Details

Believe it or not, there was a time when businesses doubted whether they actually needed a social media team at all. Nowadays, brands and organizations have realized that they don’t just need a presence on social, but that social media needs to be a key part of their marketing strategy.

The good news is that your company does not need a huge social team to make your brand known. Small social teams can have massive impact and Uzair Hasan, the Sr. Paid Media Manager at Edible Arrangements, has got evidence to prove it. He and his small social team have made history within the company, breaking sales records and expanding the company’s online presence.

Thanks to the team’s scrappy attitude, they have managed to leverage the true power of social and fuel brilliant results. Since it’s a relatively small team, being scrappy and wearing a lot of different hats has attributed to the team’s undeniable success.

In This Episode:

03:03 – What Edible Arrangements is and how the company works
04:34 – How the social media team works with marketing and communication colleagues to build a genuine relationship with the company’s audience
06:06 – How to advertise and market to Twitch consumers
13:20 – How being ‘scrappy’ has helped the social team come up with new and innovative ways to engage people
17:24 – How franchisees create their own social channels and how everything remains aligned
21:35 – How the social team educated and empowers the franchisees
23:45 – How Edible Arrangements and franchisees handle customer data
27:32 – How to measure conversations and engagement on social
30:40 – How Uzair’s team diversifies their marketing budget and strategy
33:12 – Uzair predicts how social media at Edible Arrangements will evolve

Resources:

Visit SocialPros.com for more insights from your favorite social media marketers.