Today we have the CEO of Spirit Airlines Ben Baldanza. Spirit Airlines is the largest Ultra Low Cost Carrier in the western hemisphere. Prior to joining Spirit, Baldanza held executive positions at other airlines including US Airways, Continental Airlines and American Airlines. Baldanza earned his BA in economics from Syracuse and an MA in transportation and economics from Princeton.

In the interview, Ben discusses the importance of knowing your product and marketing exactly the service you offer. Spirit airlines has been able to distinguish themselves by unbundling their services and offering only the essentials allowing them to provide significantly lower fares, thus they also transformed their branding to demonstrate to customers what makes them different. 

Ben Baldanza is interviewed in Miami by Startup Grind's Miami chapter director Jason Ibarra.