Building With Buyers: Startup Marketing and Growth Fueled By Customers 190 - I Got Impatient With The Hubspot Playbook And Tried This Instead (Trinity Nguyen, VP of Marketing at UserGems)
Picture this. You’re the first business hire at a 4-person early stage startup. Head of Marketing. So you get hired, and you’re trying to follow the Hubspot Playbook. The problem is, it’s taking too long. You’re impatient. The founders are impatient. You want to see something faster. You need to prove yourself. How do you cut through the noise? How do you get your target buyer to pay attention?
Trinity Nguyen (VP of Marketing at UserGems) was in exactly this situation and shares what happened next. And how what happened next was tied to more than 90% of their pipeline in those early days.
We also cover:
What was the turning point from Seed to Series A;
Why early stage you need to loosen up your attribution model to get big wins;
Why does marketing fail at the early stage;
AMA: Trinity asks me her burning question. Here's a helpful resource that my SEO expert sent me after this episode was recorded.
About UserGems:
- Founded: 2019
- Team: 80 people
- Funding: Series A ($20M)
You can find Trinity on LinkedIn: www.linkedin.com/in/trinitynguyen
Learn more about UserGems: www.usergems.com
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