In this episode, Jay discusses Facebook’s newest feature, Facebook Shops, and how it will impact eCommerce and influencer marketing.

Facebook has been slowly creeping into the eCommerce world with features like Marketplace and Instagram Shopping. Now they are launching arguably their biggest step into the eCommerce universe, Shops.

It comes at a time when small businesses are reeling due to the COVID-19 pandemic and as Facebook continues to add offerings to help small businesses.

This free feature will allow any brand or business to set up an online storefront on Facebook and Instagram for free, and customize it to their brand.

We’ll discuss the top reasons for why you will want to set up a Facebook Shop. We’ll also dive into what are all of the available features for Facebook Shops.

For more information on this topic, check out:

https://trend.io/blog/facebook-shops

If you’d like to learn more about Trend and our influencer marketing platform for users and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram, LinkedIn, Facebook, and Twitter.