Episode 78: Museum Series Part 4: Diversifying Your Audience

In this episode, you’ll learn different ways that you can diversify your audience from Billye Chabot, Kara Gaffken, Ed Varno, and David Hutchings. 

We recently attended the 2018 Museum Association of New York annual conference and spoke with attendees from all over New York State representing all types of museums and cultural institutions. I found the conversations enlightening and inspiring. Through this series, I hope you will find a new perspective on this important segment of the tourism industry and how museums and cultural institutions are working to build community, reach audiences beyond their local markets and creating new programming and events that enhance the visitor experience.

In this episode, I share my conversations with:

• Billye Chabot, Executive Director of The Seward House Museum
• Kara Gaffken, Director of Public Programming at Historic Huguenot Street
• Ed Varno, Executive Director of the Ontario County Historical Society
• David Hutchings, Executive Director of Sonnenberg Gardens and Mansion State Historic Park

A transcript of this episode is available here: http://destinationontheleft.com/museum-series-episode-4/