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Today In History with The Retrospectors
Inventing the Sweatshirt
Mar 3, 2022
Arion, a historian of fashion and athletics, joins the discussion on the fascinating evolution of the sweatshirt. He delves into Russell Athletic's humble beginnings in Alabama, highlighting Benjamin Russell's innovative spirit. The conversation touches on rival Champion's claims about the hoodie and how sweatshirts made the leap from sportswear to everyday leisure. Arion also explains the cultural significance of athleisure, revealing its roots in spectator apparel, and how this transformation reflects broader societal changes.
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Quick takeaways
- Benjamin Russell transformed athletic apparel by creating the modern sweatshirt, addressing comfort and functionality for sportswear in the 1920s.
- The evolution of sportswear into everyday fashion reflects changing cultural attitudes and the booming athleisure market, now worth $300 billion.
Deep dives
Founding of Russell Athletic
Russell Athletic was founded on March 3, 1902, by Benjamin Russell in Alexander City, Alabama, originally as the Russell Manufacturing Company, which specialized in women's undershirts. Benjamin Russell had a remarkable background, having founded a bank in his early twenties before returning home to manage his family's business after his father's stroke. Following a devastating fire that destroyed his bank and the town's post office, he rebuilt his operations, demonstrating resilience and determination. Although the company initially focused on knitwear, it wasn't until the 1920s that it began to gain recognition in the sportswear industry.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode