The Indicator from Planet Money Trying to fix the dating app backlash
19 snips
Oct 24, 2024 Justin McLeod, CEO of Hinge, dives into the growing backlash against online dating, highlighting user frustrations like unanswered messages and endless swiping. He discusses how Hinge aims to foster authentic connections, contrasting itself with major competitors. The conversation also touches on Hinge's innovative algorithms designed to enhance matchmaking, focusing on user preferences over attractiveness. Plus, McLeod hints at insights from a Nobel Prize economist to help reshape users' perceptions of love and relationships in the digital age.
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Dead-End Conversations
- Marcus Hamilton finds dating app conversations often fizzle out quickly.
- He says they're good for a minute, then go nowhere.
Overmatching Problem
- A small number of users matching with many people leads to unanswered messages.
- This creates frustration for both the overmatched and those ignored.
Overwhelmed by Matches
- Sophie Bridges, an LA dater, felt overwhelmed by the sheer volume of matches on Hinge.
- She struggled to manage and plan dates with so many people.