The Clean Label Project™ is a non-profit organization that tests various consumer goods to see if their labels accurately represent what is inside.
The food industry is on the verge of a fundamental paradigm shift when it comes to food safety. The new face of food safety and clean label is compliance with the court of public opinion. Progressive brands that recognise this will align their corporate values and their food and consumer product safety and quality assurance systems to the values and product attributes that consumers care about, with an eye toward a long-term focus on health and finished product testing. With clean label, it’s what’s in the inside, not the outside, that counts.
Toxic Tangents