EP-1: Introduction to the podcast: The Unconventional Path: Secrets to Igniting Your Business With Bela and Mike

Welcome to The Unconventional Path: Secrets to Igniting Your Business With Bela and Mike Your host for this podcast series are Bela Musits, the David D. Reh professor of innovation and entrepreneurship at Clarkson University in upstate New York, and Mike Wasserman, professor of international management at the University of Applied Sciences in Münster, Germany. Join us on a journey to explore how to build and grow your business in today's global marketplace. In each episode, we try to capture and share the essence of how interesting people often take unconventional paths to build their business, some of whom succeed, some who do not. We will delve into how they get their inspiration, drive, and persistence to start and grow their enterprise. You will hear the ups and downs, the challenges, and the struggles first hand. Business schools don't train entrepreneurs to find and explore unconventional paths. These paths, sometimes overgrown and rocky, can quickly become the roads to new products, processes, suppliers, customers, or employees. These roads can lead to competitive advantage, growth, and even happiness. Since there are no textbooks on how to do this, we are interviewing a wide range of business people, some successful and some less-so, that have found and taken unconventional paths in their business careers. We hope to capture some lessons, advice, and inspiration along the way that will help you attain your entrepreneurial goals. So, join us for interesting conversations and discussions with inspiring guests on how you can ignite your business by exploring some of the many less traveled, unconventional paths that lie ahead. If you like the podcast, please tell your friends and give us a review on iTunes. If you have suggestions or comments, please send us an email at bela.and.mike@gmail.com Thanks for listening.