For today’s guest, the phrase “jobs to be done” carries with it a lot of meaning. And for people to understand the concept better, he breaks the cycle down in this episode. Alan Klement is a partner at Revealed and author of the book “When Coffee and Kale Compete: Become Great at Making Products People Will Buy.” In this episode, he shares what jobs to be done is all about, how he helps people figure out their jobs to be done, and what they’ve achieved using the process.

Show Notes

[00:52] How he became the author of a book on jobs to be done

[02:43] What jobs to be done is all about

[06:53] Two processes that happens that can cause someone to adopt a product

[10:54] How he helps people figure out their jobs to be done

[14:13] The first step in the process for those who want to nail jobs to be done

[16:19] How he gets granular in terms of understanding the needs of the users

[19:07] Best way to describe a job to be done

[21:40] An example of what they’ve achieved using his process

[26:40] What their process is like

[30:15] When his next book is coming out

[32:50] Where people can check him out to know more

About Alan Klement

Alan Klement is a partner at Revealed, a company that helps clients understand and respond to what’s going in the market and helps teams move faster, reduce risk, and increase success. Apart from writing the book “When Coffee and Kale Compete: Become Great at Making Products People Will Buy,” Alan has also dedicated himself to understanding and predicting product adoption. This led him to create DGA (Demand-Generation Analysis), a systematic means of studying and predicting demand.

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