Expect an ROI When You Invest in Your Brand

I had the great pleasure of being in the Superdome for the Saints game yesterday for their game against San Francisco for the top of the NFC. I was surprised to see that the Fan Impact Play was sponsored by Waitr, a food delivery service that went public at the end of 2018 and less than a year later is about to have its stock delisted for trading below $1 per share (they’ve lost almost $900M in value). So, for investors, football isn’t the only thing providing high blood pressure in the Superdome. I can’t imagine how upset their shareholders must be to sit in that dome and watch that logo go up on the big screen as their stock goes down. For information on these strategies, check out these Razor Branding Blogs: Expect an ROI When You Invest in Your Brand3 Steps to Build Your Big Bold BrandWhen Going Negative Goes WrongUniversity asks Louisiana high school to stop using logoDon’t Play Chicken With Your Brand And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso